Del Mar fall racing festival coming up

first_img Categories: Good Morning San Diego, Local San Diego News FacebookTwitter KUSI Newsroom 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsDEL MAR (KUSI) – Del Mar racetrack is looking toward to its fall meet, known as the Del Mar Fall Racing Festival.The festival kicks off on Friday, November 9th and will run through Sunday, December 2ndFor more information on the events happening visit www.delmarracing.com. Posted: October 30, 2018 October 30, 2018 Del Mar fall racing festival coming up KUSI Newsroom, last_img read more

Read More →

ASA Backs Bill Eliminating Duplicative Pesticide Permit Requirements

first_imgASA President Danny Murphy applauded legislation introduced yesterday by Senate Agriculture Committee members Pat Roberts (R-Kan.) and Mike Johanns (R-Neb.) that amends the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA) to eliminate the duplicative pesticide permitting requirements under the Clean Water Act. The bill, S. 175, will ensure that Clean Water Act permits are not needed for the applications of pesticides currently registered under FIFRA.”The elimination of these redundant pesticide permitting requirements has been a priority for ASA since 2010, and we are very supportive of Senator Roberts and Senator Johanns in their efforts to reduce the red tape for our farmers,” said Murphy. “Farmers are always willing to cooperate with regulations based on sound science and grounded in practical, real-world farming practices. This legislation will remove the uncertainty that the current system creates, while leaving well-established rules in place to effectively protect the environment. We commend Senators Roberts and Johanns on their work, and call on the Senate to pass this bill quickly.”The bill now awaits approval by the Senate Agriculture Committee before moving on to the full Senate.last_img read more

Read More →

Swift Reservoir fish collector to be moved Friday

first_imgCOUGAR — Swift Reservoir’s $60-million fish collection facility is scheduled be moved to its permanent home near the south side of Swift Dam on Friday.The floating facility is about 170-feet-long and 60-feet-wide. It will have the capacity to pump approximately 600 cubic feet per second to attract young salmon and steelhead, plus adult steelhead.The fish will be sorted and transported to the lower North Fork of the Lewis River downstream of Merwin Dam.Tom Gauntt, a PacifiCorp spokesman, said the facility has been under construction at Swift Forest Camp since early 2011.The reservoir is about 10 miles long. Gauntt said the moving of the facility will start at dawn and the massive structure is expected to go only 1 to 3 knots per hour.A 500-foot safety zone will be enforced around the facility.PacifiCorp and Cowlitz PUD are reintroducing salmon and steelhead upstream of Swift Dam as part of their 50-year federal licenses to operate four hydroelectric facilities.last_img read more

Read More →

Police Man was shot at while serving papers

first_imgAn Amboy man is accused of shooting at a man who was serving him with legal papers Sunday.Jason R. Baird, 32, appeared Tuesday in Clark County Superior Court on suspicion of first-degree assault. He is scheduled to be arraigned on the charges Friday.Judge John Nichols held him on $25,000 bail and appointed Vancouver attorney Bob Yoseph to defend him.When the victim, Steven Peterson, served Baird with legal papers at Baird’s residence in the 25000 block of Northeast Fern Drive, Baird allegedly confronted Peterson with a .22 caliber pistol. He fired the weapon at least three times in Peterson’s direction “with the intent to intimidate Peterson,” according to a court affidavit. None of the bullets struck Peterson.Clark County District Court records indicate that Columbia Collectors Inc. filed a small claims suit against Baird and his wife, Jessica, on Feb. 12 related to a medical debt. The collection company asks for a payment totaling nearly $1,419, plus interest, to be divided accordingly among Columbia Anesthesia Group, Vancouver Clinic, Rebound & Neurosurgical Specialists, registered nurse Julie Blomdahl and Southwest Washington Regional Surgery.Court records indicate Baird reports having knee and shoulder problems, though it’s unclear whether those are related to the medical bills.last_img read more

Read More →

Columbia River Gorge commission to clarify boundaries

first_imgA work group of the Columbia River Gorge Commission will hold a series of meetings in the coming months to clarify urban boundaries within the Columbia River Gorge National Scenic Area.The scenic area, created by an act of Congress in 1986, includes 13 designated “urban areas.” But the boundaries of those areas were generally depicted by hand-drawn lines, not detailed legal descriptions. That’s led to some questions and litigation over the years, according to the Gorge commission.The Gorge commission hired professional surveyors to develop clear boundaries starting in 2012, but in some areas they were unable to determine precise locations. A technical work group will meet with a facilitator and stakeholders to resolve the uncertainties, according to the commission.The first meeting will begin at 9 a.m. Wednesday at the Fort Dalles Readiness Center, 402 E. Scenic Drive in The Dalles, Ore. Additional meetings will follow in September, October and November, but locations have not been finalized.last_img read more

Read More →

Udenna Corp creates new Philippines gaming venture via backdoor listing

first_imgThe changes come in the wake of the recent acquisition of a 62% stake in Philippine H20 Ventures Corp by Uy’s holding company, Udenna Corporation, under a share purchase agreement with Jolliville Holdings Corporation.“As we foray deeper into the tourism sector, we hope to usher in a new era of growth for our shareholders,” Uy said. “At the same time, we look forward to supporting the development of the tourism sector, which serves as one of our economy’s growth pillars.“PH Resorts will allow the Udenna Group to take advantage of the many opportunities in the tourism sector; create stronger synergies among our existing businesses and make more meaningful contributions to the Philippine economy.”In May 2017, Udenna was granted a provisional license by Philippines gaming regulator PAGCOR to build and operate the country’s first privately owned integrated resort outside of Metro Manila, with ground broken on the US$341 million Emerald Resort and Casino in Mactan, Cebu, last December. The resort, designed by renowned casino architect Paul Steelman, will target both foreign and local players with a particular focus on Chinese and Koreans.Udenna will invest another US$200 million into a casino resort at Clark Global City in the Clark Freeport Zone.The backdoor listing of PH Resorts sees it join Phoenix Petroleum Philippines, Inc, Chelsea Logistics Holdings Corp and 2GO Group, Inc in Udenna’s portfolio of listed companies. RelatedPosts Self-contained POGO hubs aimed at separating Chinese workers from locals: PAGCOR PAGCOR revenue to hit Php75 billion in 2020 PAGCOR puts freeze on approval of new POGO applications Load More Philippines businessman Dennis Uy is transforming water utility business Philippine H20 Ventures Corp into his tourism and gaming vehicle, with the new venture’s portfolio to include integrated resort projects in Cebu and Pampagna.The announcement followed Philippine H20 Ventures Corp’s annual stockholders meeting this week which saw the board of directors approve a company name change to PH Resorts Group Holdings, Inc, a change in business address to the Clark Freeport Zone in Pampanga and a change in the primary purpose of the company to the “hotel and/or gaming and entertainment business.” Uy was also elected Chairman of the newly named PH Resorts.last_img read more

Read More →

Genting to lose ASEAN market share as Singapore Malaysia succumb to Philippines

first_img Load More Genting’s Resorts World Las Vegas names five key additions to executive team “For the last 25 years, ASEAN investors have viewed the Genting family of stocks as preeminent gaming exposure,” the investment bank said.“Now, we see demand dynamics in the region moving against the group. In particular, we see 2019 marking an inflection as Genting home markets Singapore and Malaysia cede their position as the largest ASEAN gambling locations to the Philippines and Cambodia.”Of particular concern to analysts are recent increases in Singapore’s entry levy and gaming tax, while Genting Malaysia faces a tax hike of its own and a delay to its Fox theme park amid litigation involving its US partners.The Philippines and Cambodia, meanwhile are looking at 2.4x growth between 2014 to 2019 with supply and demand continuing to grow at a faster pace than any of their regional counterparts.“We think Genting Singapore and Genting Malaysia stand at a disadvantage, and market share loss to regional competition will accelerate over the next few years,” JP Morgan said.“We see access and liquidity as primary sector drivers, placing Singapore and Malaysia at a disadvantage versus competition.”The analysts provided an Underweight rating on both stocks with potential downside of 11% to 15% on shares in the coming years.However, they said parent company Genting Group provides far greater opportunity due to upside from the potential monetization of the Resorts World Las Vegas and distributed risks thanks to its Plantation and Oil and Power assets. New Chief Executive vows to protect Macau’s gaming and tourism industry from harm The long-standing reputation of Genting Singapore and Genting Malaysia as ASEAN’s market leaders is set to come to an end, with the rapid growth of the Philippines and Cambodia marking them as the region’s top gaming destinations.The inevitable ceding of ASEAN market share is highlighted in a research note from JP Morgan which points to tougher operating conditions in Singapore and Malaysia versus a less restrictive regulatory landscape, higher incremental supply with lower non-gaming investment, significant cost advantages and increasing connectivity to China enjoyed by their rivals. Lack of premium mass strategy begs questions of SJM’s Grand Lisboa Palace launch: analysts RelatedPostslast_img read more

Read More →

JLL hires Smith

first_imgReal estate organisation JLL has hired Eleanor Smith as its new reward manager for Europe, the Middle East and Africa (EMEA).Smith has experience in pension trusteeship and management, executive pay, global reward, HR systems, payroll and total reward.Previously, Smith was employed as director of reward, Europe at Brakes Group, head of reward at The Crown Estate, compensation, benefits and payroll manager, UK and EMEA at Jardine Lloyd Thompson (JLT) and as reward manager at Laing O’Rourke.last_img

Read More →

Teenagers charged in Broward Courthouse escape to be tried as adults

first_imgFORT LAUDERDALE, FLA. (WSVN) – The 17-year-old twins who allegedly helped Dayont’e Resiles escape from the Broward County Courthouse in July will be tried as adults, according to prosecutors.Kretron and Tre’von Barnes will be transferred from juvenile detention to Broward County Jail now that they are being tried as adults, according to officials.Prosecutors said the twins, along with six others, helped their cousin, murder defendant Resiles, escape from the courthouse in July.RELATED: Inmate who escaped Broward Courthouse faces judgeResiles escaped from his handcuffs and left the Broward County Courthouse on July 15, spurring a week-long search by law enforcement that ended when he was captured in a motel in West Palm Beach.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Read More →

Turnpike shut down temporarily due to reported explosive threat in SW MiamiDade

first_imgSOUTHWEST MIAMI-DADE, FLA. (WSVN) – Miami-Dade Police investigated an explosive threat reported near Southwest 18th Street and Southwest 121nd Avenue, Monday night, which forced the complete shutdown of the Florida Turnpike in the area.Police said a call was made from Miami Beach referencing a hostage situation and an explosive threat inside an apartment on Southwest 18th Street. When police arrived there, the two people inside the apartment came outside and were unaware of any trouble.“We saw all the cops were blocking everything,” said Edward Nunez, who was caught in the chaos.A Miami-Dade Police helicopter was in the air and a Special Response Team also responded to the scene. “Once we sent our units over, we immediately utilized all our resources,” said Miami-Dade Police Detective Alvaro Zabaleta. “We closed off the nearby roadways for the safety of the residents.”Miami-Dade Police tweeted at 10:48 p.m. that no threat had been identified during the preliminary investigation.At around 9:38 p.m., Florida International University Police Tweeted that police activity was occurring west of the Florida Turnpike, near the FIU campus, and told students to avoid the west side of campus. — FIUPolice (@FIUPOLICE) September 13, 2016One FIU student in particular had a hard time making it home. “When I was trying to go home, they didn’t want to let us in,” said Abigail Shiu.The Florida Turnpike was shut down in both directions between State Road 836 and Bird Road due to the investigation, according to Florida Highway Patrol. Police began to reopen it around 11:15 p.m.“It’s messed up, you know,” said Nunez. “For someone to do something like that, and then cause all this commotion and all this trouble for no good reason, just as a prank.”Police said they are now investigating who made the initial call.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. FIU ALERT: POLICE ACTIVITY IS OCCURRING WEST OF THE FLORIDA TURNPIKE NEAR CAMPUS. AVOID THE WEST SIDE OF CAMPUS INCLUDING ENTRANCES & EXITS. last_img read more

Read More →

1 hurt after airboat catches fire in Everglades

first_imgWEST BROWARD, FLA. (WSVN) – An airboat caught fire in the Florida Everglades in West Broward, injuring one person.According to Broward Sheriff Fire Rescue, the vessel suddenly ignited near Mile Marker 43 on Interstate 75, Saturday, creating a scary situation for the six people on board.A passenger suffered minor burns on his arms. He is expected to be OK. The video looks choppy, but it was taken from one of our airboats as a crew raced to save 6 trapped on a burning airboat in the Everglades. One suffered minor burns to the arms but the other 5 were not hurt. We responded with 2 airboats, 1 helicopter and multiple ground assets pic.twitter.com/GKxCDpWnfm— Broward Sheriff (@browardsheriff) January 20, 2019Pictures taken by BSFR showed the charred airboat after crews put out the flames.Officials said an equipment malfunction caused the fire. Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

Read More →

Kenaitze Indian Tribe Hosting Suicide Prevention Courses

first_imgThe workshop is free and open to anyone on March 21, and 22, at the Dena’ina Wellness Center in Kenai. Attendance is mandatory both days to receive certification. According to the Department of Health and Human Services, Alaska has the highest rate of suicide per capita in the country. The training is an interactive workshop in suicide first aid. Participants will learn how to tell if someone might be having suicidal thoughts, and how to create a plan to support their immediate safety. The tribe, recognizing the issue, launched its Yinihugheltani suicide prevention and awareness program about a year ago. Yinihugheltani – which means “one’s spirit” in the Dena’ina language – supports youth ages 10 to 24 with culturally relevant resources and activities. Alaska Native men between the ages of 15-24 have the highest rate of suicide among any demographic in the country, with an average of 141.6 suicides per 100,000 each year between 2000 and 2009.center_img Story as aired: Audio PlayerJennifer-on-suicide-class.mp3VmJennifer-on-suicide-class.mp300:00RPd For more information or to register for the ASIST event, contact Dagmar Mayer at 335-7514 or dmayer@kenaitze.org. Facebook0TwitterEmailPrintFriendly分享The Kenaitze Indian Tribe is offering community members the chance to potentially save a life.  The tribe will be hosting an Applied Suicide Intervention Skills Training (ASIST).last_img read more

Read More →

KPBSD Still In Contract Negotiations

first_imgBoth of those contracts would require the district and employees to split premiums in half if premiums rise above a designated cap, which is what happened last year. Both the Kenai Peninsula Education Association and the Kenai Peninsula Educational Support Association have been in negotiations with the district since February prior to their contracts expiring in June. Much of the remaining negotiations revolve around healthcare. Currently, the district offers employees two plans. Staff can choose either a high-deductible plan, of which the district pays 90 percent of employee premiums, or the traditional plan, of which the district pays 85 percent of premiums, according to documents provided by KPBSD. Facebook0TwitterEmailPrintFriendly分享Teachers and staff with the Kenai Peninsula Borough School District are still renegotiating their  contracts for this school year. Until an agreement can be made both associations will operate under the old contracts.last_img read more

Read More →

SPD Announces Magazine Design Finalists

first_imgThe Society of Publication Designers (SPD) has announced the finalists of its prestigious 43rd annual Magazine Design Competition. Wired received 17 nominations, including Magazine of the Year, the SPD’s highest honor in the 43rd annual competition, among titles with circulation between 500,000 and one million. Wired creative director Scott Dadich is one of the competition’s chairpersons, along with Dirk Barnett, Blender creative director, Francesca Messina, Workman Publishing senior art director, and Paul Schrynemakers, Rodale Interactive creative director. Wired’s competition in this category is Cookie (which received a total of three nominations), Esquire (one nomination), Gourmet (five nominations), and GQ (two). Nominees for Magazine of the Year with circulation under 500,000 include New York magazine (with a total of eleven nominations), Dwell (one nomination), Good (two nominations), Print (five, including two for feature story design) and Martha Stewart’s recently-shuttered Blueprint (three). For magazines with more than one million circulation, the category includes ESPN the Magazine (five total nominations, including two for feature design), Time (three nominations), and three New York Times publications—its flagship magazine (18 nominations) as well as Play, the brand’s sports magazine (four), and T, its style magazine (seven). The competition is divided into 21 categories for photography, illustration and design including redesign, cover design, feature photography, non-newsstand design, information graphics and illustration spread. Winners are set to be named and honored at an awards gala on May 9 at the Hammerstein Ballroom in New York City. For a full list of finalists click here.last_img read more

Read More →

Bauer Launches Standalone Teen Site

first_imgCelebrity magazine giant Bauer Publishing has launched what it says is its first major standalone Web initiative: a humor site targeted to younger teenagers.The content on 4TNZ.com—including video, quizzes and user-generated stories—will be produced by the staffs of Bauer teen titles M, J-14 and Twist. One feature is an online station that airs originally-produced 90-second programs.According to Bauer Teen Group publisher Ryan McConville, launching a Web site that’s separate from its existing brands was the right thing to do because “advertisers are hungry for online opportunities that offer users something different other than the brand extension of an existing print property.” The site soft-launched May 27.last_img

Read More →

Newspaper Magazine Files for Bankruptcy

first_imgThe Chapter 7 petition said RiseUp has fewer than 50 creditors and there will be no funds available for unsecured creditors, the Star reported.Distributed inside major newspapers across the country, RiseUp launched last summer with the mission to “provide an ongoing conversation for all races and ethnicities to better understand each other and to build stronger communities, cities, nations and a better world,” Ellis said at the time. In March, RiseUp and EMMG were sued by the Star for $2.2 million in unpaid printing and distribution fees, as well as interest and legal fees. In December, the Los Angeles Newspaper Group filed a breach of contract suit against RiseUp, alleging the magazine owed it $93,306 for unspecified goods and services.“An ongoing conversation about race is still very much needed,” Ellis said. “This is a very sad day for all of us.” The owners of RiseUp—a four million-circulation weekly newspaper magazine that quietly launched last June only to fold two months later—have filed for Chapter 7 bankruptcy protection.According to the petition, filed this week in Missouri bankruptcy court, RiseUp and parent Ellis Management Marketing Group carried liabilities between $1 million and $10 million and assets of less than $50,000, the Kansas City Star reported. “The print version of RiseUp magazine has suffered the same challenges as much of the newspaper industry,” RiseUp co-founder and EMMG president and CEO Janice Ellis wrote in a statement e-mailed to FOLIO:. “We have been struggling the last several months to improve the financial condition of the company, but economic circumstances have made it tough to generate the necessary revenues to continue operations. We did everything we could to resume publishing the print version.”last_img read more

Read More →

SEC Filing Reveals Performance Details at QuadGraphics World Color

first_imgWhile World Color’s profit losses narrowed last year, the company still reported a net loss of $154 million, according to the filing. Operating revenues in 2009 declined 23.5 percent to $3.07 billion. It was the biggest revenue drop-off across the five-year period.In 2008, the company reported $462 million in net losses on $4.01 billion in sales. The profit slide was most severe in 2007, when World Color reported a net loss of $1.88 billion. Operating revenues that year were $4.65 billion, down only about 8 percent compared to 2006.As of the five-month period ended December 31, 2009, World Color carried $486 million in long-term debt, the filing said.Formally called Quebecor World, World Color filed for Chapter 11 bankruptcy protection in Canada and the U.S. in early 2008 and emerged with the new name last July. World Color’s board of directors approved Quad’s acquisition offer in January.Under Debt, Quad Moves Toward Acquisition Like World Color, Quad also has seen a profit decline since 2007—just not nearly as dramatic. Last year, Quad reported an operating income of $112.4 million and $1.78 billion in net sales. Between 2005 and 2008, the company reported its highest revenues in 2008 at $2.26 billion and its highest profits in 2007 at $246.7 million.Profits aside, Quad in the filing indicated that it carries significantly more long-term debt (including capital lease obligations) than World Color, reported at $765.5 million. Combined, both companies carry approximately $1.25 billion in long-term debt.The companies are expected to hold a special meeting of World Color shareholders to vote on the acquisition arrangement. A Quad spokesperson told FOLIO:  the scheduling of that meeting is dependent on the SEC declaring the preliminary registration statement effective. SEE ALSO: Quad Offers Realistic, Promising Outlook on Magazine Trend In a preliminary registration statement filed recently with the Securities and Exchange Commission, Sussex, Wisconsin-based Quad/Graphics outlined the details surrounding its proposed stock exchange acquisition of fellow printer World Color, as well as its intention to become a publicly-traded company following the deal’s completion.In addition to offering insight into the workings of the acquisition (Quad/Graphics shareholders would own a 60 percent stake in the combined company while World Color shareholders would take a 40 percent stake), the document provides a five-year perspective on the financial performances of both companies, illustrating the staggering profit losses reported by World Color during the final three years of that period. last_img read more

Read More →

Building a List Strategy for EMarketing

first_imgHow many marketing e-mails does your company send out each day? For Canon Communications, the number is nearly 1 million, which may pale in comparison to large consumer outfits like Time Inc. and Reader’s Digest, but is a whopper for a mid-sized b-to-b publisher. E-mail has made it possible to target marketing messages like never before. Unfortunately, it also means publishers have to stand out in the flood of marketing materials their prospects get each day.Here, audience development director Len Roberto shows how Canon goes about not only avoiding list fatigue but targeting the most attractive prospects. Piggyback Off Telemarketing, EventsCanon combines e-mail promotion with circulation telemarketing campaigns. “That delivers 20 percent to 30 percent conversions and we can add up to 5,000 new opt-ins to each list we call on,” Roberto says. One recent Canon effort got 7,000 opt-ins to the daily list. But it’s imperative to know the limits. Canon only seeds one newsletter per campaign, rather than three or four. “When you ask for more it hurts the telemarketing campaign,” says Roberto. With an aggressive events business, trade show attendees are fertile ground, but Canon offers them newsletter access on a trial basis for five days rather than opt-out. Canon keeps a record on those prospects that show interest (such as clicked on a link or opened stories).Canon also cross-promotes on all its subscription sub forms, for both print and digital. “We have all print and newsletter forms in once place,” says Roberto. “Some newsletters are getting 100 to 200 opt-ins per week on these forms.”The publisher keeps a monthly budget for paid opt-ins from third-party agents for both print and newsletter subscriptions. With $1-$3 average cost per name, “It’s a good way of adding 200 to 300 records per month to the newsletter file,” says Roberto. “It also gets away from marketing to internal prospects and points us toward new blood.” Keep Your Data CleanOpt-out levels are important and Canon tries to keep it to three. “That way we can maintain bounce rules, but we can change them if it effects the lists up or down,” says Roberto. “Daily newsletters may need a higher bounce rule. We remove non-responders on a regular basis.”While magazines typically update lists at three or four years old, many newsletters have lists that are four or five years old. “It’s a good idea to get them off,” says Roberto. “We do an annual cleansing where we send our lists to a third party and have them verify locations. Clean your database, it helps all the metrics.” Test Conventional Wisdom And speaking of metrics, it’s easy to get buried in the sheer amount of data from your e-mail service provider, according to Roberto.  “That can blind you to something you haven’t tried,” he adds.Take day-of-the-week metrics—conventional wisdom says don’t mail anything on Fridays, when your target audience is likely to be out or at least non-responsive. However, when Canon looked at the performance of six different newsletters over a four-month period, newsletters sent on Fridays had the second highest click rate each week. “Don’t be blinded by ‘rules of thumb’ until you test it yourself,” says Roberto.Targeting vs. FatigueCanon recently conducted an “unsubscribe” survey in which 51 percent of respondents said they receive too many e-mails. In response, Canon is trying to implement a limit for promotional messages. “That’s difficult because of the technology involved and secondly, every department wants their e-mail to be the number one priority,” says Roberto. “Priority is given according to potential revenue associated with the message and messages dedicated to upcoming events. We also try not to e-mail messages to people in the same states the events are in.”When working with clients, craft a focused message for the audience. “The days of the shotgun approach have to be gone,” says Roberto. “That leads to fatigue and poor response. If we start out with 20,000 names, we’ll dig deeper and find the real list is really only 8,000. It’s hard work but it’s best to convince the salesperson and client to e-mail to those 8,000 names.”With list creation for new products, don’t send e-mails to the entire list of people you already have, narrow it down to the best performers. “We created three or four new newsletters in the last six months and instead of sending to the franchise’s entire pool, we only picked people who interacted with messages,” says Roberto. “We’re now seeing a 35 percent to 40 percent open rate.”Canon tags content within newsletters to track how many people clicked within certain content categories. “We can target those exact folks who clicked on a story that’s related to an upcoming Webinar,” says Roberto. “It’s a great way to create a custom list for clients.” Appended Data Is Worth the Cost“Appended data”that’s added to the core data, often from big commercial databases to overlay on top of in-house databases, can make your list more appealing externally for renting, or internally to target marketing messages. The cost is typically 35 cents to 50 cents per match. “The more you can target your audience, the more leads you can create and the more revenue you can generate,” says Roberto.last_img read more

Read More →

The Evolution of Fulfillment

first_imgWhen you dive into the way the digital edition and app economy works for publishers, you can’t avoid the irony of the big digital newsstand and storefronts of Apple, Amazon, Barnes & Noble, Zinio, Next Issue Media, et al. The brand power of those operations is simply too good to refuse, and for many publishers, digital single-copy sales from these sources has been a boon. Yet, we all know about the data and revenue sharing frustrations that come along with some of those partnerships and in the meantime, publishers continue to look for ways to take their digital wares direct to the customer. Here’s where the fulfillment companies have been stepping into the void.The challenge here is not so much the technology—the bureaus are cracking that code—but turning around the battleship of consumer habits and Apple brand power.On the tech side, for example, fulfillment providers like Hallmark, ESP, Cambey & West, Palm Coast Data, CDS Global and others are all building APIs and dedicated platforms to collect customer data and organize it, no matter the source or whether it’s directly fulfilled by the bureau or not.CDS Global, for example, is getting ready to launch what it’s calling eEditions—a reporting platform that aims to collect and standardize customer and order information from a variety of digital storefronts. Changing Habits Is DifficultAt Palm Coast Data, its partnership with Bonnier and the Mag+ platform has created an entitlements system that’s designed to address print and digital bundling models. And, as in many instances when new technology meets consumer culture, the results so far are good on the tech side, but not so great on the business side. “The only big disappointment has been the volume has not been as large as we anticipated,” says Bob Cohn, Bonnier Corp.’s consumer marketing director.Cohn says the four brands that are currently on PCD’s entitlement platform are still selling 95 percent of their volume through the App Store and the rest through PCD. The lesson here is customers have had a couple years’ head start on buying digital magazines on other ecommerce platforms. Publishers have to wean them off of that and onto a platform where the revenue isn’t compromised, and, importantly, they can capture data that allows more flexibility to promote to customers, see where they came from and how they got onto the file.last_img read more

Read More →