OYO has unveiled OYO Red Map, launched by Ritesh Agarwal, Founder & CEO of OYO, at Tech in Asia’s first India conference held in Bangalore.“At OYO, we are relentlessly focused on delivering a superior customer experience – from search, to booking and on-stay. In the recent past, we have made a conscious thrust towards building data science capabilities to enhance our offerings. Our data scientists use natural curiosity and innovative tools to derive deep insights into customer behavior. These insights not only help us improve our service but also take effective business decisions,” said Agarwal.OYO has now endeavoured to study consumer behaviour using both qualitative and quantitative data science research. “We record more than 750,000 bookings every month. As one of the exploration exercises, our data science team plotted the normalised geo-locations of our booking sources. When they rendered the locations of approximately 2 million bookings on a blank chart, a complete map of India emerged. We probed the data further in order to better understand our customers, changing travel-behaviors and the various interventions that impact their decisions and choices,” added Agarwal.